Portfolio

Work that moves the needle.

A selection of the systems, tools, and campaigns we've shipped. Client names anonymized where required.

AI Automation · SaaS

AI support agent that handled 62% of inbound tickets

Built a RAG-powered support chatbot on top of a growing SaaS help center. Deployed in 3 weeks, cut human ticket volume by 62% in the first month while maintaining CSAT.

62% deflection
3 weeks to launch
4.7/5 CSAT
Tools Development · D2C

Custom order dashboard for a fast-scaling D2C brand

Replaced a tangled spreadsheet workflow with a purpose-built order and inventory dashboard. Two-week build, plugged directly into Shopify and their 3PL API.

15 hrs/wk saved
Zero stockout errors
2 weeks to ship
Digital Marketing · Local business

Google Ads engine for a local service business

Rebuilt a leaking Google Ads account from scratch — new campaigns, landing pages, and call tracking. Cost per lead dropped by more than half in 60 days.

-58% cost per lead
3.2x ROAS
60 days to break-even
AI Automation · Agency

Lead enrichment pipeline for a B2B agency

Designed an automated pipeline that scrapes, enriches, and scores inbound leads before they hit the CRM. Sales team now only sees qualified opportunities.

4x qualified lead volume
90% less manual work
Live in 10 days
Tools Development · Coaching

Client portal + booking system for a coaching business

Built a branded client area with session bookings, resource library, and Stripe payments. Replaced 4 separate SaaS subscriptions with one owned tool.

$400/mo tool cost saved
+30% retention
1 unified experience
Digital Marketing · Info-product

Email lifecycle system for an info-product creator

Designed and shipped a full welcome, nurture, and re-engagement email system with AI-personalized content variants. Doubled trial-to-paid conversion.

2x trial→paid conversion
+34% email revenue
30-day ramp

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