AI Cart Recovery for a Dubai D2C Skincare Brand

The client

Kaya Rituals · D2C · Dubai · Engagement: 6 weeks · Team: 3-person WOW pod

The challenge

Kaya Rituals was losing an estimated AED 180K/month to abandoned carts. Their existing Klaviyo email sequence recovered under 8% of checkouts, and WhatsApp — the channel most of their Gulf customers actually used — was not connected to Shopify at all. The founder was manually messaging high-value customers from a shared team phone, which did not scale past 30 orders a day.

What we built

WOW built a Shopify → n8n event pipeline that triggers within 15 minutes of cart abandonment. GPT-4o writes a personalized message per cart (product-aware, Arabic or English based on customer profile, tone-matched to brand voice) and routes it through the WhatsApp Business API for verified customers and Klaviyo for the rest. A second-touch sequence at 24 hours offers a dynamic discount only to segments with a >60% likelihood of not returning, calculated from prior order history in Supabase. Every recovered order flows back into a dashboard the founder checks daily.

Results

Tech stack

“We stopped thinking about abandoned carts entirely. The system just handles it, and the messages sound like something I would actually write.”