Automated Lead Qualification and Routing for a UAE Fintech

The client

PulseFin · Fintech · UAE · Engagement: 5 weeks · Team: 2-person WOW pod

The challenge

PulseFin, a B2B payments platform, was getting 400+ inbound leads a month across web forms, LinkedIn, and partner referrals. Sales reps were manually reviewing each lead in HubSpot the next morning, which meant hot leads went cold and MQL-to-demo conversion sat at 9%. The head of sales had no visibility into which reps were sitting on leads versus working them.

What we built

WOW built an n8n flow that ingests every new lead, enriches it with Clearbit and Apollo, and passes it to a GPT-4o classifier that scores fit (ICP match, company size, geography, use-case signal from the form) and intent (source, message content, prior touchpoints). Qualified leads are auto-assigned in HubSpot by territory and vertical, with a WhatsApp nudge to the rep within 90 seconds. Unqualified leads drop into a nurture sequence. A weekly digest shows the sales head where leads are stalling by rep and stage.

Results

Tech stack

“For the first time I know exactly what’s happening with every lead. And my reps are actually calling them the same day.”